Small Business SEO? Why SEO Is A Complete Waste Of Time For Your Small Business

Small Business Online Marketing WITHOUT SEO? Absolutely.

OK, put the guns down and hear me out BEFORE the public execution begins over such an outrageous statement.

Here’s why SEO could be a total waste of time for a small business or home business entrepreneur, namely, you:

Unless you have invented a time machine, time is finite.

Limited.

Valuable.

All of us entrepreneurs have so many demands on our time that some days we’re pretty clueless. So in this time-poor lifestyle, why should we allocate vast time (or even financial) resources to SEO and boosting our rank on Google?

Right about now, the SEO guys here are turning red with rage and phoning up hit men.

But let’s get real.

SEO is expensive. Often very expensive.

Most small business entrepreneurs simply do not have the time or financial resources to compete with bigger businesses who have full-time consultants or firms working constantly on their SEO to bump up their Google place a notch or two.

What I propose is a marketing model quite different and one that I hope gives you back some time and money.

At heart, I’m a guerrilla marketer driven by cost-effective (including time, not just money) results-driven tactics and strategies and to be blunt, I’m too technically illiterate to appreciate a lot of the nuances of say, H1, H2 and H3 codes.

There’s a simple saying in our business: sell what is already selling.

Let’s apply this to your SEO-less online marketing.

Rather than spending months or years (time is money) on optimising everything about your page, devouring every latest SEO trick and building hundreds of quality backlinks, instead make sure that your fine-tuned marketing messages constantly appear on sites that Google ALREADY loves.

When your messages appear on some of these sites, Google will put it on Page 1 in UNDER TWENTY MINUTES.

And you have time to go out and enjoy a movie rather than buying another SEO book.

And yes, I think you MUST use a paused Adwords account to find out exact long search phrases in your niche to use as titles and content in your messages.

But that’s very different to constant SEO development of your own website/s.

If you want to find these Google-loved sites where your messages MUST appear, go to alexa dot com and check the top 100/500. Work out where you can get your messages seen ON THESE SITES and indexed rapidly and high on Google.

For example, I get incredible Page 1 Google results from a site that is in the 8,000s on Alexa – all WITHOUT a penny spent on SEO. One in the Alexa 300s is phenomenal.

Google ALREADY loves these sites and doesn’t care much for mine but I don’t care. Because my messages are on those sites! And I keep them there.

Those sites are among the biggest traffic drivers to my poorly-SEOd site. And they’re free to place messages there.

No PPC either – all free.

Don’t even get me started on Pay-Per-Click!

Now imagine if you have great marketing messages appearing on TWENTY of these Google-loved sites a day.

This will give you far more IMMEDIATE and FREE traffic than wasting years of your life on SEO-ing YOUR site to death.

Of course, you MUST have YOUR landing pages properly tested and sorted when the traffic does come from these other Google-friendly sites but you have optimised it for PEOPLE, targeted prospects, not a Google robot that changes its mind constantly about Quality Score!

See what I mean? After all, did you find this article on my website?

So there we are.

Let the vengeful fists of SEO fury come now.

Nonetheless, I hope this helps your small business journey because I know how important succeeding in it is to you.

On an unrelated matter, I came across this cool axiom from Jim Rohn today: “Your personal income rarely exceeds your personal development.”

Hard to argue with the J-Bird there.

Have a great day.

Terry Kyle
Author/Editor
400 Latest & Greatest Small Business Ideas From Around The World
www.Latest-Business-Ideas.com
www.squidoo.com/NewBusinessIdeas
http://ezinearticles.com/?expert=Terry_Kyle
http://www.amazon.com/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216981113&sr=8-1
http://www.amazon.co.uk/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=sr_1_1?ie=UTF8&s=books&qid=1216981155&sr=8-1

How To Start My Own Small Business

How To Start My Own Small Business
By Terry Kyle
Author/Editor
400 Latest & Greatest Small Business Ideas From Around The World

So you want to start your own small business BUT don’t want to lose your shirt or blouse if it all screws up?

Cool. Makes sense.

So, apart from deciding to go for it, aim to apply these principles in choosing your business and you stand a very good chance of making it:

1. The small business can be operated from HOME (i.e. no giant additional rental overheads).

2. The business does NOT require a large inventory of product (another financially crippling overhead) i.e. it is service-based rather than product-based, at least to begin with.

3. The business has SEVERAL income streams (e.g. service as well as sales – look at hair salons selling high-markup products AND hair care).

4. The business involves a product/service that buyers pay for IMMEDIATELY and not on a 30-day/60-day/90-day/120-day basis (late payment of accounts has sent countless small AND large businesses to the bottom of the river without a scuba tank).

5. The business relates to your EXISTING skills/expertise (or it’s something you are prepared to develop your knowledge in very quickly) so avoid offering neurosurgery in your neighbourhood unless you spent the last 10 years cutting open people’s heads in a hospital.

6. The business has a considerable/total CASH-IN-HAND sales element.

7. The business still earns income when the owner is away (e.g. vending machines) – not necessarily vital but pretty nice.

8. The business is not too reliant on finding good staff (finding and keeping quality staff is one of the biggest issues for all small business operators).

9. The business is not based on too small a number of clients (e.g. an advertising agency with only 1 client) – this gives the client the power and not the business!

10. The business appeals to human NEEDS that demand constant fulfilment rather than occasional wants (the food retail business is far more bankable than many other service businesses e.g. people have to eat but they don’t NEED to have their tarot cards read – mind you a tarot card reading service is very cheap to set up and actually a pretty good small business model).

11. The small business has a clear point of difference from possible competitors e.g. it is faster; it is open after hours when others are closed; it comes to the client’s home; it caters to a specialized niche such as the disabled or gay or senior market; it is much simpler than existing competitors; it is in the best possible location; or it is much cheaper than obvious competitors.

Without such a characteristic, a small business will probably struggle.

12. The business is one that the owner clearly ENJOYS or has some natural affinity with e.g. a car enthusiast importing and selling used Jaguars from Britain – the new XK rocks!

Good luck and keep me posted on your small business journey!

Terry Kyle
Author/Editor
400 Latest & Greatest Small Business Ideas From Around The World
www.Latest-Business-Ideas.com
www.squidoo.com/NewBusinessIdeas
http://ezinearticles.com/?expert=Terry_Kyle
http://www.amazon.com/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1216981113&sr=8-1
http://www.amazon.co.uk/Small-Business-Ideas-Latest-Greatest/dp/0955898900/ref=sr_1_1?ie=UTF8&s=books&qid=1216981155&sr=8-1